Portugal Business structure
Media buyer in Portugal: self-employed or a company?
Your job title alone does not determine the right structure. Consider how you work, ongoing costs and your plans to move before deciding. These are the points to prepare for your business: Media buyer.
Let’s discuss your project
A few details to understand your business and the next step.
Bertrand Jayol receives your enquiry for an initial assessment. Referral to the partner is considered with your agreement. Privacy
01 / Your business
How you earn shapes the questions to ask
- Running paid social campaigns with audience, format and creative testing.
- Coordinating videos and visuals commissioned from creators or production studios.
- Managing client budgets with reporting against the agreed campaign outcomes.
Choosing a business structure
| Consideration | Self-employed activity | Company |
|---|---|---|
| Organisation | Business carried on in your name; identify the applicable registration steps. | A separate entity; define ownership and management. |
| Administration | Understand the regime applying to your work and the returns required. | Allow for incorporation and organised accounting with a certified accountant. |
| Decision | Consider simplicity and the way your business will operate. | Consider ownership, organisation and recurring costs. |
There is no universal answer based only on your profession or turnover. These points prepare a discussion, not a personalised tax calculation.
02 / Next steps for your project
Questions to prepare your application
- Which advertising channels and types of clients do you work with?
- Do clients own the advertising accounts and pay the platforms directly?
- Do you also charge for creative production or sales-based commissions?
Portugal
Before you incorporate
Registering as self-employed and incorporating a company are different routes. The choice depends on how your business actually operates. A Portuguese company alone does not determine your tax residence or the treatment of every source of income.
Information to gather
- Your country of residence and where you actually work.
- A description of the services or products you sell.
- Whether your customers are businesses or individuals, and their countries.
- Any shareholders, existing business structure and your planned timing.
Sources and references
Content reviewed on